BACKGROUND
THE JOURNEY
I started my career at Omnicom Media Group (2013-2017), where I pioneered the company's first mobile agency and scaled programmatic operations, supervising 87 of the globe's leading brands. This experience taught me how to navigate complex organizations, build high-performing teams, and drive measurable results at scale.
In 2017, I co-founded Silentmode, the world's first audio wearable sleep device. We scaled to USD 4M+ revenue across 143 countries by focusing on authentic partnerships, earned media, and community-driven growth. We partnered with PUMA, AstraZeneca, NBA, NFL, and UFC, and collaborated with wellness influencers like Dave Asprey, Aubrey Marcus, and Gary Vee. I then led Breathonics (2021-2024) as Chief Marketing Officer, launching a sleep product that achieved 30,000 organic downloads and USD 700K+ in revenue.
Throughout this journey, I've learned that category-defining brands aren't built on hype or massive budgets. They're built on authenticity, strategic partnerships, and understanding your audience deeply. The right strategy and execution can transform underdog brands into iconic ones.
2013-2017
Omnicom Media Group
Head of Programmatic / Mobile. Supervised 87 global brands, oversaw USD 100M+ media budgets, achieved Programmatic Agency of the Year 2016 & 2017
2017-2021
Silentmode Ltd
Chief Marketing Officer (Interim CEO). Scaled hardware wellness business to USD 4M+ revenue across 143 countries. Built partnerships with UFC, NBA, NFL, and AstraZeneca
2021-2024
Breathonics
Chief Marketing Officer. Launched sleep product with 30,000 organic downloads and USD 700K+ revenue. Built 60,000+ member community and B2B partnerships with HSBC, LinkedIn, AstraZeneca








